FEMALE EMPOWERMENT BRANDING

 

Own who you are.

Personal Branding & Content Marketing for women with impact.

Hi, I’m Melanie Heym, content strategist and personal branding expert.

You want to leave an impact in the world or in your field of expertise & passion? You feel like there is a unique message in you that you want to share, because you know that it will enhance peoples lives? You might not be sure about it all the time, but this mission keeps calling your attention? Then congrats - I can already say, you’re on the right path. On YOUR path.

I deeply believe that each one of us has a purpose in life and something very special and unique to give. It’s my mission to either help you, getting to your essence as an expert that you already are in your working field or you want to switch lanes and start with the one thing, you’ve always been passionate about - either as your own business or for a company.

With my 15+ years expertise as a marketing and branding expert, as well as a former editor for fashion and lifestyle magazines I help you tell your story and that of your business in a new and exciting way. I will also show you how you can reach more visibility for your personal brand – with relevant content as well as a unique look & feel in design.

I’m happy to consultant and guide you to find out who you truly are, what your message is in its essence – and guide you to reach the right audience: with innovative storytelling that makes a difference. Let’s make your content more unique, relevant and effective!

Contact now

Services

 

Personal Branding

In the digital space, it is essential to understand and position yourself as a personal brand. With my 15+ years of experience in the media and communications industry, I support you in sharpening your digital profile. We find your USP’s and stage them visually and in terms of content. The result: 360 degree content.

Unique Strategy

Individually customized to you and your online business, I design your cross-channel, target group-specific content strategy, relevant and sustainable. In addition, I consult you on the visual identity of your online presence. Because in addition to the high-quality content, the coherent design of your brand counts.

360° Content

We create a well thought through editorial plan and content for all your channels: websites, sales pages (SEO optimized), social media and advertising texts (Instagram and Facebook ad texts), naming and claim development, expert articles for Linkedin. Further: speech writing, white papers, ebooks, online magazines and upon request.

 




About me

I am a marketing and brand enthusiast. Personalities and formats that stand out fascinate me. I have always been a dreamer and creator and I believe in complementing rather than adapting. I like the mix of different elements - whether it be from art, advertising, philosophy or pop culture.

In over 15 years I have worked for all media formats: from TV and radio to print and online media. My editorial home are magazines, branding and communication agencies.

Further I'm an active Female Empowerment advocate and it’s my mission to help women to get further in life. I love working with women, who want to create impact in the world and are not afraid to share their unique message.

I am from Cologne, a Berliner by choice and an aspiring digital nomad. My most inspiring places include New York, Cape Town and Sils Maria.

References

Lifestyle, design and innovative storytelling are my passion. I write and design for all media and formats: digital platforms, websites by companies, personal branding websites, online magazines oder interactive brand experience content.

Client voices

  • Through her professional know-how, her heart-warming life energy, her deep listening and asking the right questions at the right time, Melanie manages to bring ones own body of work to the outside world in such a way that uniquely shines and impacts in the most special way.

    Sandra Hanika, Coaching for women

  • Dear Melanie, I just want to say thank you for your positivity and your way of thinking big about things. It was the right impulse at the right time for our new business. Thank you for that!

    Anaïs Bock, CEO Let’s Work Magic

  • Dear Mel, your expertise, your vision and your enthusiastic work helped me a lot to define my online presence. 1000 thanks.

    Lara Joy Körner, Communication Trainer & Actress

  • Dear Mel, from our first consultation to the final spurt before go-live, you were always professionally proactive and incorporated your wealth of personal branding experience into my online presence. Thank you very much!

    Nina Bungers, Pinterest Strategy Consultant

  • It was a wonderful learning and development process to increase my visibility as an expert on the topic of work-life balance on social media. With a lot of heart, know-how and passion, Melanie helped me move forward and it gave me great personal joy.

    Barbara Quentin, Leadership Coach

  • Melanie convinces with her strategic and at the same time empathetic view, as well as her creativity in developing a tailor-made positioning for my target group. I really enjoyed redesigning my branding with her. You can just tell that she's passionate about it.

    Katrin Meiss, Coach DBVC & Mental Trainer

“Invent yourself and reinvent yourself.”