Personal Branding
Brand Strategy · Brand Design
For experts and companies whose expertise is bigger than their visibility. With clear positioning and distinctive design, we turn your expertise into a brand people recognise.
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Years of experience in your field. Clients who love you. A clear point of view. And still you scroll through LinkedIn and see others who know half as much – and are twice as visible.
Maybe you recognise yourself here:
If you nodded at any of these: it’s not you or your expertise. What’s missing is a brand that shows what is already there.
Whether you are just starting to build your brand, want to realign your existing presence or are looking for a complete transformation: here is the right path for you.
0110 questions, your score, your brand archetype, your biggest gap.
→ 02Cut the clutter. Show more of you. Workbook plus videos.
→ 03Clarity first: positioning, key messages, target audience and design check. Optionally with a LinkedIn update or content.
→ 04Fresh start or repositioning: 8 weeks of videos, live calls and feedback on your brand.
→ 05Your holistic brand presence: identity, look & feel and presence – with me and my team.
→A place for people who are consciously growing their brand: for exchange, fresh ideas and mutual support.
With BOLD Identity Studios, my agency for companies, our team of brand strategists and brand designers creates brand identities that inspire employees, convince leaders and work in the digital world.
BOLD doesn’t mean loud. Not shrill. Not always on. BOLD means having the courage to be clearly yourself.Melanie Heym
What you stand for, for whom, where you want to go – and why you. A positioning with vision that people understand in one sentence. The Bold Edit
Your story becomes your message – visible on LinkedIn, your website and on stage. Content that sounds like you, not like the next trend. Become a Brand
A distinctive visual identity: colours, typography, imagery, signature. Design people instantly connect with you. Bold Atelier
A strong personal brand is more than a beautiful logo – and more than clever positioning. It happens when both fit together. That’s why my team and I develop your brand from the very first question to the finished presence.
In our first conversation we clarify exactly where you stand. Then a questionnaire captures your honest status quo.
Positioning, audience, story and key message – your foundation.
Colours, typography, imagery, signature. Your unmistakable look.
Website, LinkedIn profile, templates, presentations – all from one mould.
Content strategy and editorial plan, so your brand makes an impact.
People decide within seconds whether they trust you. A unique visual identity makes your values visible before you’ve said a word. Together with my team I develop the look & feel of your brand – as individual as you are.
I also advise you on your personal style in photos and videos. For years I have worked with a network of brilliant photographers – together we find who and what suits you and your style best.
Photos © Manuela Asmus
Because curiosity drives me. Every role, every project and every new question has moved me forward – and if you evolve, your brand is allowed to evolve too.
20 years in media and brands – fashion and lifestyle magazines, the agencies fischerAppelt and Meiré und Meiré, Head of Marketing at a Berlin tech company. Every step shaped me anew, and that’s exactly what I pass on: your brand is allowed to grow with you. Invent yourself – and reinvent yourself.
More about me →
A few honest answers are enough to see your brand with fresh eyes. The check is short, but it goes deep (currently available in German):
“With her expertise, her warm energy, her listening and the right questions at the right time, Melanie helps you bring your work out into the world so that exactly what makes you and your work unique can sparkle and shine.”Sandra Hanika · Coaching for women
“Melanie impresses with her strategic yet empathetic perspective and her creativity in developing a positioning that fits my audience perfectly. I really enjoyed redesigning my branding with her. You can simply tell how passionate she is about it.”Katrin Meiss · Systemic coach (DBVC) and mental trainer
“Dear Melanie, I simply want to say thank you for your positivity and the way you think big. They were the right ideas at the right time for our new business. Thank you so much!”Anaïs Bock · CEO Let’s Work Magic
“Dear Mel, from our first consultation to the final sprint before going live, you were always professional and proactive and brought your wealth of personal branding experience into my online presence. Thank you so much!”Nina Bungers · Pinterest strategy consultant
“Growing my visibility on social media as an expert on balancing career and family was a wonderful process of learning and development. With lots of heart, know-how and passion, Melanie moved me forward, and I personally enjoyed it very much.”Barbara Quentin · Leadership trainer focused on “career with family”
“THANK YOU, dearest Mel, for this very special personal branding & content workshop. It was super creative brainstorming with lots of value, depth and humour. It was very entertaining, brought clarity & made us want much more.”Angela Braun & Melanie Bergner · TV and event hosts
“Dear Mel, your expertise, your vision and your enthusiasm helped me so much in defining my online presence. A thousand thanks.”Lara Joy Körner · Systemic coach & actress
Speaker · Host · Visibility expert
On stage I talk about what holds people back – and what happens when they show up. My keynotes combine personal branding, visibility and courage with humour and real stories. As a host I guide panels, readings and events: approachable, sharp and with a feel for the room. And if you are planning an event yourself, I’ll organise your personal branding event with you – from concept to stage.
Keynotes · Event hosting · Event organisation · Personal branding events
Where does your brand stand right now? Let’s find out in a 30-minute video call. You tell me where you are – I’ll tell you honestly whether and how I can help. No obligation, personal.
Book a discovery call
FAQ
For experts, founders and leaders whose expertise is bigger than their visibility. For companies there is BOLD Identity Studios – with corporate branding, rebranding and content marketing.
Probably more than you think. A strong brand grows from what is already there: your experience, your values, your story. If you’re unsure, let’s talk in a free discovery call – we’ll find out together where you stand.
In the Personal Branding Workshop we sharpen your positioning together, develop your claim and bring your LinkedIn profile up to date – optionally expanded with content marketing & consulting or a one-page website. In the Bold Atelier my team and I take your entire brand from strategy to design. You’ll find details on each offer page. In a discovery call we find out together what’s right for you.
As much as fits your life. The workshop takes about four hours plus preparation. In the Bold Atelier my team and I handle most of the implementation – mainly, you bring yourself.
For a fresh start, I generally recommend it. You have evolved – and your photos should show that. If the budget isn’t there right now, we first look at your existing images. Often we can find a good mix and add just a few new pictures. For a shoot, I advise you on your style in front of the camera and connect you with photographers from my network.