← Your path to a Bold Identity

Clarity first. Then visibility.You may not need a new design yet. But you want to know where you stand.

Melanie Heym
Melanie Heym

You are good at what you do. But if you’re honest, you don’t really know how clearly your brand comes across right now.

Does this sound familiar?

Before you invest in design or content, you need clarity on the foundation.

Identity first, visibility second.

Together we look at where you stand.

In our workshop we take a close look at your brand as it is today: your positioning, your messages, the people you want to reach and your presence.

You leave with a clear direction – and know exactly which next steps are worth it for you. Whether you take them alone or with me is up to you.

What we work on in the workshop

Six building blocks. One clear direction.

  1. 01
    Reset your positioning

    What do you stand for today? What sets you apart? We sharpen your positioning so it fits you and your business as it is today.

  2. 02
    Sharpen your key messages

    We develop the sentences that make people instantly understand what you do and why they should work with you.

  3. 03
    Define your audience precisely

    Who do you really want to reach? We describe your ideal clients so precisely that your communication hits home.

  4. 04
    Design-Check

    We review your current presence and note what you can improve design-wise – without having to redo everything.

  5. 05
    New claim

    One sentence that sums up what you stand for. For your profile, your website and every introduction.

  6. 06
    Social media profile update

    We bring your profile in line with your new positioning: headline, about section and LinkedIn design update (banner).

“Melanie impresses with her strategic yet empathetic perspective and her creativity in developing a positioning that fits my audience perfectly. I really enjoyed redesigning my branding with her. You can simply tell how passionate she is about it.”Katrin Meiss · Systemic coach (DBVC) and mental trainer

Your workshop, your building blocks

Start with clarity. Expand if you like.

The workshop is the foundation. If you want to go further right away, you can add two building blocks.

CorePersonal Branding & Positioning workshop incl. social media profile update

Positioning, key messages, audience, new claim and design check. Plus your updated social media profiles: headline, about section and LinkedIn design update (banner). €1,990*

+Content marketing consulting

Together we develop content that fits you and your audience perfectly. Scope by individual agreement.

+Your one-page website

One page that captures you, your expertise and your values. Clearly structured, designed in your look & feel and with copy that sounds like you. So people who google you instantly understand who you are, what you stand for and how to work with you. Scope and investment by individual agreement.

  • Concept, structure and copy for your page
  • Design matching your brand identity
  • Built as a responsive website, mobile-ready

* All prices plus VAT.

Want a completely new brand presence, from strategy to brand design? Then the Bold Atelier is the right path for you.

How we work together

From first call to clear direction.

  1. 01
    Getting to know each other

    We talk about your situation, your goals and whether you’d like to add building blocks.

  2. 02
    Workshop

    We work together on your positioning, your messages and your audience, and review your presence.

  3. 03
    Results & next steps

    You receive the results and know which steps are worth taking next.

Your investment

€1,990*

Personal Branding Workshop(incl. preparation, 4-hour workshop, follow-up social media profile update and individual brand book) *plus VAT

Can be expanded with content marketing & consulting or your one-page website, by individual agreement.

In a discovery call we look together at whether the workshop is the right step for you and which building blocks suit you.

Enquire about the workshop

Own who you are. Show what makes you different.

Melanie Heym
Personal Branding Workshop · 1:1 with meBook a discovery call
Let’s talk

Be bold enough
to show it.

30 minutes, no obligation, via video call. You tell me where you are – I’ll tell you honestly whether and how I can help.

Book a discovery call
Melanie Heym
Photos: Manuela Asmus
Enquire about the workshop