← Your path to a Bold Identity

You bring yourself. We bring the expertise.Individual brand strategy and distinctive design – developed with me and my team.

Melanie Heym
Melanie Heym

You have built something. You bring experience, have a clear vision of your business and know your presence could do more.

Signs it’s time for more:

It’s time for a brand that does justice to your next chapter.

Strategy meets design.

We don’t start with colours and fonts.

We start with the questions that make your brand unmistakable: Who are you today? What do you want to stand for? What sets you apart? Who do you want to reach?

From these answers we develop a clear positioning and translate it into a visual presence that suits you. No template. Your signature.

What we develop together

Five building blocks. All from one source.

  1. 01
    Brand Discovery & Identity

    We take time for your story, your goals, your expertise and the people you want to reach. In an intensive workshop we work out what defines your brand.

  2. 02
    Positioning & Message

    We sharpen your positioning, define your audience and develop your brand message – so people understand faster what you stand for.

  3. 03
    Visual Identity

    Together with my design team we translate your identity into an unmistakable visual language: depending on scope, colour palette, typography, logo or signature, imagery and design guidelines.

  4. 04
    Your brand touchpoints

    From your website and LinkedIn presence to templates and presentations, we develop the right touchpoints for a consistent brand presence.

  5. 05
    Bold Visibility

    We create a content strategy for your launch or relaunch, so your new brand identity shows in your communication.

Melanie HeymMelanie HeymMelanie Heym
“Dear Mel, from our first consultation to the final sprint before going live, you were always professional and proactive and brought your wealth of personal branding experience into my online presence. Thank you so much!”Nina Bungers · Pinterest strategy consultant

Strategy and implementation

All from one source.

You don’t have to become a brand strategist, copywriter or designer yourself. For established experts, entrepreneurs and leaders who want to develop their brand with the same care as their business.

Melanie Heym

How we work together

From the first question to handover.

  1. 01
    Getting to know each other

    We talk about your current situation, your goals and what you want from your brand presence.

  2. 02
    Individual proposal

    You receive a proposal tailored to your project with the agreed services.

  3. 03
    Discovery & Strategy

    We develop the foundation of your brand: identity, positioning and message.

  4. 04
    Design & Implementation

    My team and I translate the strategy into a visual presence and the agreed brand touchpoints.

  5. 05
    Handover & next steps

    You receive the results and a clear foundation for your future brand communication.

Included: your one-page website

Your brand. At home online.

A strong brand needs a place where it can be fully itself. That’s why a one-page website is part of the Bold Atelier: one page that captures you, your expertise and your values.

Clearly structured, designed in your new look & feel and with copy that sounds like you. So people who google you instantly understand who you are, what you stand for and how to work with you.

Everything you get

What’s inside the Bold Atelier.

From the first workshop question to the finished website: these are the services we develop with you. We agree the exact scope in your individual proposal.

01Branding workshop

Identity, values, story and goals – the foundation of your brand.

02Positioning & Brand message

What you stand for, who you are there for and what sets you apart.

03Content strategy

Topics, formats and channels for your launch or relaunch.

04Logo development

A logo or signature that makes your brand recognisable at a glance.

05Design development

Colour palette, typography and design elements of your visual identity.

06Look & Feel

Moodboard and imagery that make your brand an emotional experience.

07Photo consulting

How your photos should feel – including a briefing for your shoot.

08Style consulting

Colours, style and presence that suit you and your brand.

09Brand Guidelines

Your compact brand guide, so everything stays consistent.

10Brand Touchpoints

LinkedIn presence, templates and presentations in your new design.

11One-page website

Your page on the web that shows you and your values.

12Courage & Empowerment

From me you get the right dose of courage for the road ahead – so you dare to show your brand confidently long after we’re done.

Not included: the photo shoot. It is charged separately – I’m happy to recommend suitable photographers and support the shoot with a briefing.

Your investment

Individual proposal

after our discovery call

Every brand is different. That’s why the exact scope depends on your goals and the services you need.

In a discovery call we find out together whether the Bold Atelier is the right path for you.

Enquire about the Bold Atelier

Own who you are. Show what makes you different.

Melanie Heym
Bold Atelier · 1:1 with me and my team · individual proposalBook a discovery call
Let’s talk

Be bold enough
to show it.

30 minutes, no obligation, via video call. You tell me where you are – I’ll tell you honestly whether and how I can help.

Book a discovery call
Melanie Heym
Enquire about the Bold Atelier